Vivvo CMS Demo Site: Nokia starts selling $25,000 Ferrari phone

Nokia starts selling $25,000 Ferrari phone
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Boris Krstovic on 26 September, 2007 04:23:00
 
By                                               Reuters
The luxury unit of Nokia has started selling a phone designed jointly with
Ferrari for about $25,400 at its stores in London, Paris, Hong Kong and
Singapore, it said on Thursday.
Luxury handset maker Vertu produced the Ascent Ferrari 60 phone to celebrate
Ferrari's 60th anniversary.                   Now on News.com    Intel has ARM
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"We worked very closely to develop this limited edition of 60 phones. Detailing
on the phone is inspired by detailing on a number of Ferrari cars," Vertu
spokeswoman Elizabeth Maragh said.
Luxury-goods makers are benefiting from fast economic growth in countries such
as China, India and Russia, while Middle East markets have strengthened as a
boom in commodity prices has increased incomes.
Nokia and other cell phone manufacturers are increasingly teaming up with
designers. Earlier this week, Italian designer Giorgio Armani joined forces with
Samsung Electronics to design a television and a mobile phone.
Designers Dolce & Gabbana have teamed up with Motorola for a gold-colored
version of the Razr mobile phone, and Prada has developed a phone with South
Korea's LG Electronics.
Story Copyright (c) 2007 Reuters Limited. All rights reserved.